Why Sell With Us?
Work With Gary
When you work with Gary, you are working with someone that combines market expertise with entrepreneurial innovation. He will listen to your needs and goals, use data and creativity to optimize your property for potential buyers, and stand beside you for every step of the selling process.
He puts your listing in front of more potential buyers. He welcomes expectations because he holds himself to the highest standard. He knows that trust is earned through delivering results and that his success is defined by yours.
If you’re considering selling your home, or just want to get a sense of what your home would get on the market, Gary would love to meet with you.
We Already Know Who Will Buy Your Property
Though selling a luxury property can be a challenging process, with proper planning and execution, it can be a successful and rewarding experience. Here are some insights and expertise Gary would like to share to protect your best interest and ultimately to achieve your predetermined goal:
Know Your Audience
Since luxury homes come with high price tags, there’s a very specific portion of the population who can pursue them. Creating a predictive psychological profile of your potential high-end buyer will help you hone in on their wants, needs and dreams. You’re not casting a wide net but are looking for a specific audience for marketing—if you build it, they will come.
Story Telling
Sure, you’re selling your home’s incredible features and design elements, but what else is going to motivate that big buy-in? Look at the lifestyle you can offer a buyer, such as proximity to an excellent Pilates studio, protected parklands and top-notch schools. The secret to selling a luxury property is understanding a buyer’s motivation to spend big—it’s the life they see themselves living there.
Focus In
When deciding where to focus your marketing material, the two most important rooms are the kitchen and ensuite bathroom. In the kitchen, call attention to high-end appliances, such as that Viking stove or Bosch dishwasher. Luxury buyers look for brands. In the master ensuite, it’s all about the luxury features, such as a whirlpool tub or steam shower, just to name a few.
Price is Right
Setting the right price on a luxury property is extremely important — and difficult. There are fewer comparable homes to reference to and they tend to be custom-built with features that aren’t necessarily for everyone. Make the price too high and it will sit on the market, only to force you to pop it up again later at a lower asking price (never a good look). Looking at similar properties that have sold quickly in the area will help give you a range to work with.
People Person
Marketing, showing, and selling a luxury property takes a lot more finesse than an average home—the stakes are higher. Marketing a luxury home requires a strategic approach. Work with your real estate agent to create a comprehensive marketing plan that includes online listings, print advertisements, and targeted outreach to potential buyers and agents.
Look for a real estate agent who’s well versed in the set of language skills of luxury homes and who understands the power of professional set of skills and resources.